Time is money, they say. Most small company owners don’t believe they can afford or have the time to set up a good website. A website is a must in today’s business world. Even though the money and effort to create a website differs, the end result is well worth the work once it is fully operational. Having a website can save you both time and money in the following ways.
As a company owner, you may have observed that your customers or clients often ask the same questions when they contact you. After a while, you become sick of answering the same issues in emails or on the phone for no apparent reason. You can save time and worry by using your website.
What you can do to save time
–Create a Frequently Asked Questions page
Set up a FAQ page on your website to address the most basic queries your visitors may have. Explaining your service delivery practices, how they can get in touch with you, or even your price are all good examples of FAQs. Your customers’ comments will help you decide what to include in your offer. It’s easy to direct existing customers or prospects to your FAQ page after you’ve put it up. To make matters even better for your customers, you can now answer all of their queries at the same time!
–Answer your readers questions in your blog posts
Yeah. I understand that writing blog content isn’t your favorite pastime. However, if you want to save time, you can simply post informative articles that address the most prevalent queries that demand a more in-depth solution.
There are a number of issues with low-cost web hosting, for example, which I just wrote about on my blog. It’s nice to have that blog article handy for case a customer questions why they should spend extra money on web hosting. What a deal!
Here’s a hint from me to help it go faster: Keep a running tally of the questions you get and the replies you provide in response to those inquiries. The email answers might serve as a starting point for your blog entries now that you have a list.
As an added bonus, these blog postings will give you a bit more SEO oomph. The solution to a frequently asked topic in your profession is now in your blog article. The odds of this content showing up in a Google search or being shared on social media have just gone up.
By writing two blog posts, you’ve essentially addressed two issues at once. That’s a win-win situation for everyone.
–Start targeting your customers now
Your company’s website is the ideal spot to begin the process of qualifying the leads that come to you. Is your phone always ringing with folks who can’t afford your service or who are simply not a good match for your company? Allow your website to assist you once again.
For the majority of individuals, your website is the first place they go to learn about you. In other words, you’ve found the ideal location to disseminate some important information. In this way, your website have saved you time and particularly stress
–Let’s all know how much you charge!
Although I understand the reluctance to provide price information, I believe it is a mistake. A company’s pricing is usually the first item that a potential customer checks when visiting its website.
The price is nowhere to be found once you’ve gone through a lengthy sales page, haven’t you? As a result, you’ll not only be making your audience happy but you’ll be screening out the folks who can’t pay you by making your price public and easily accessible. It’s impossible to get phone calls from people who believe your prices are too high. That’s really a good thing.
HubSpot has an excellent post on the benefits of disclosing prices on your site. Despite the fact that this post is a few years old, I believe it is still relevant. You may separate yourself from your competitors by revealing your prices, and this will help you attract the ideal clients for your company.
–Explain your offer
Check to see that your website accurately reflects the services you provide and the benefits you provide to your customers. Of course, I’m not suggesting that you should devote an entire section of your website to describing your products and services in great detail. To avoid confusion, be sure to spell out exactly what you do and how you go about doing it for your clients in your marketing materials.
In the same way that effective site content may help you qualify leads before they ever contact you, it can also help you turn away folks who aren’t a good match. It’s a good thing, too. It’s no longer necessary for you to spend time conversing with them in order to learn this.
Ways your website can save you time from explaining what you offer
–Creating a website can save you time
Schedule your time wisely and focus your efforts on things that bring in much more profit. Whether it’s over the phone, face-to-face, or in a brochure, providing information to your consumers takes time. You can save a lot of time by using a website. In order to save time, you should do the following to your website:
- Your company’s services should be described in full detail in your website
- Set up an online catalog where customer can contact a bot or an assistant
- Include FAQ and answer all of them; in that way, it will save you time from potential costumers
Having a website up and running saves you time since your customers can access it at any time. What’s the current time, by the way? Time is money!
–With a website, it saves you from spending money on advertising.
You’re promoting your business seven days a week, 24 hours a day, using your website! Your users will be able to get new and updated content promptly since you don’t have to reprint anything. Online marketing has the potential to be engaging and enthralling to your customers, who will become more loyal to your brand as a result. Print information is often discarded after a brief look, leaving little lasting imprint on the reader. To put it simply, you can’t tell what works with printed marketing compared to internet marketing, which you can track using analytics. As an added bonus, a website’s cost is far lower than that of a traditional newspaper ad when you take into account the wide range of prospective customers it may reach.
–It stops you from staying offline/gives you a 24-hour online presence
Customers will always be able to locate you if you have a website. Your website keeps bringing in new clients even when you’re not there to serve them. It’s more convenient for users since they can get the information they need without having to leave their house, and there’s no extra pressure to purchase anything. In addition, because most businesses now have their own websites, you might well be losing consumers to your competition if you don’t have a website of your own.
–Costs
It is possible to offer products and services directly to customers through your website rather than relying on “brick-and-mortar” establishments that need a lot of money to operate (staff wages, rental, utilities to name just a few). By reducing your costs, you’ll be able to cut your rates, providing your organization an advantage over the competition. Is there anything you’d want to discuss with your coworkers, or is there any critical information you’d like to share with your boss? With an internal website, everything you need can be found in one place and accessible at any time, saving you a lot of time.
–Stress/online customer service
Customer support can be handled more easily over the internet. Customer service expenses can be reduced and time and money saved by offering solutions to frequently asked questions in a FAQ (Frequently Asked Questions) section. Because clients can get a response immediately and save time as a result, this promotes good customer relations over time. Positive comments can be submitted into a testimonial, so if your customers are pleased, why not show it off?
–Competitors are online.
This implies that you are losing out on the opportunity to get new consumers and be in the forefront of their thoughts if you do not have a website. In order to keep up with the competition, it’s critical to seize all available possibilities.
–Information collected directly from individuals
It is possible to learn more about who your average consumer is, how they discovered you, and what they appreciate using analytic tools. To better understand how your social media channels effect your brand, you may also use the wide variety of data accessible to identify areas where you can improve your company, such as branch opening hours or product ranges.
Conclusion
It’s not enough to show off your company’s products and services on your website. Focusing on the customer’s complete experience might help avoid annoying barriers. Save your consumers’ time by considering these alternatives, and your website will become a more pleasurable place to visit for everyone who visits it.
