Digital marketing strategies tailored for your projects

Increasing your reach and getting quality leads = Better outcome for you

The goal of lead generation is to attract and convert target audiences who have expressed an interest in your product or service. The method is used to increase a company’s visibility, trustworthiness and interest within a targeted set of people. As a result, concentrating on lead creation can assist in driving traffic from high-quality prospects.

Search engine optimisation

Keyword research

  • Explore keyword research tools and understand how to use them

Link building strategies

  • How to find quality links to help you enhance your reputation (domain authority)
  • Email outreach software to get in touch with those reputable websites

Website optimisation

  • Google now includes your website’s speed as a factor to decide where to rank your site

Facebook Ads

Determine who your audience is

  • For a successful campaign, you must first acquire as much information as possible on your present customer base. It includes their online activities on social media as well as elsewhere. This information will also aid in determining how to acquire new customers.

Identify the appropriate strategy

  • Once we’ve discovered who your audience is, we’ll figure out how to interact with them. What motivates them to participate, and why do they they sign up? This will also act as a guidepost for future marketing ideas.

Scale your campaign

  • Your Facebook Marketing campaign will be approached in a variety of ways. In order to attain a higher success rate, you need to target the right demographics. Here’s a brief rundown of how we can help you scale your Facebook marketing results:
  1. Age, Gender, Language: It’s crucial to focus on the correct age, gender, and local language of users. It will allow you to lower your advertising costs and show ads to people who are actually interested in following through with your desired action. Fortunately, this is simple to accomplish on Facebook.
  2. Location: This is key, particularly for a local small business. Ads will target a certain location, city, state/province, or nation where your items and/or services may be purchased.
  3. Lookalike: Facebook can also locate comparable people to open up a whole new group of potential clients now that we have a view of your customer database.
  4. Custom: We’ll upload phone numbers, email addresses, Facebook user IDs, and app user IDs from your client database. After, the data will be matched to as many user profiles as feasible.
  5. Detailed Targeting: This strategy is utilised to reach out to new clients or those who haven’t heard of your company previously. Demographics, hobbies, habits, and other factors are all considered.

Email Marketing

Send nicely designed automated emails in order to get closer to your potential clients/customers and ultimately boost your sales.

Email marketing is one of the best ways to create and maintain relationships with both future and current consumers.

Search engine marketing (Google ads search campaigns)

Start a campaign to allow your site to show on the first page of a google search related to your field/business.